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E-commerce & Retail

Grow online without outgrowing your storefront.

Webisoft helps retailers modernize how they sell online: storefronts that fit the catalog, headless setups on Shopify and other platforms, order and inventory operations that keep up, and payments, shipping, and ERP connected behind them.

A senior, in-house team since 2016. SOC 2 Type II, AWS Partner.

In business since 2016AICPA SOC 2 Type II HIPAA compliantAWS PartnerGreat Place To Work Certified, Sep 2026 to Sep 2027, Canada
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Retail

Commerce transformation

Off-the-shelf storefronts hit a ceiling, and the workarounds pile up until every change is a risk. The catalog outgrows the template, the apps conflict, the checkout cannot handle your pricing rules, and the ERP sync runs on a script someone wrote years ago. Growth stops being a marketing problem and becomes an operations one.

Our work in this sector includes production systems for a Quebec flooring retailer scaling online.

Order fulfillment conveyor
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How

Commerce that fits your catalog and protects your margins

  1. A storefront that fits the product

    Configurators, square-foot and box conversions, samples, bundles, and B2B price lists built for how your product is actually sold, not forced into a template designed for t-shirts.

  2. Operations that keep up

    Orders, inventory, and fulfillment synced across the web store, the POS in each location, and the marketplaces. A sale in one channel updates stock in all of them before the next shopper checks availability.

  3. Changes without fear

    A tested platform with a staging store and monitoring, so a promotion or a catalog change goes live in hours and does not take checkout down with it.

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How we transform commerce operations

We help retailers modernize storefronts, operations, and the connections between commerce, payments, shipping, and the back office.

We work with Shopify, headless commerce stacks, and fully custom platforms, and we recommend the one that fits your catalog, your margins, and your team.

  1. 01

    Faster, clearer storefronts

    Headless or custom front ends with product configurators, B2B pricing, localization, and page speed measured in Core Web Vitals.

  2. 02

    Orders that flow across channels

    Order management, inventory across channels and stores, pickup and ship-from-store routing, and returns.

  3. 03

    Connected systems

    Payment providers, carriers, ERP including Odoo, POS, marketplaces, tax engines, and marketing platforms.

  4. 04

    Customers who come back

    Accounts, subscriptions, loyalty, quotes, and B2B portals with contract pricing and net terms.

  5. 05

    Revenue tied to its source

    Server-side tracking, consent-aware tags, conversion events, and reporting that ties revenue to the campaign that produced it.

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Services

Our services for retailers

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    Advisory

    A fractional CTO or technical review for retailers who have outgrown their platform or their agency. We audit the storefront, the app stack, and the ERP and POS integrations, then leave your e-commerce and operations leads with a roadmap they can run themselves.

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    Digital products

    Storefronts, mobile apps, and customer portals from MVP to scale, built on your catalog and your pricing rules with performance and conversion measured from day one.

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    Enterprise integration

    Payments, carriers, ERP, POS, and marketplace integrations with monitoring and reconciliation, so an order never goes missing between systems.

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    AI and automation

    Product search and recommendations on your own catalog, OCR on supplier documents, automated catalog enrichment, and support assistants that answer order questions.

Methodology

Our transformation methodology

We run commerce projects on short cycles and measure every release against conversion, performance, and order accuracy. You see it working on your own catalog before you commit the store to it. Here is how a typical project runs.

  1. 1

    Connect

    Talk, under NDA, with a team that has already transformed commerce operations.

  2. 2

    Estimate

    We map your catalog, channels, and systems, then give you a scoped estimate of timeline and cost.

  3. 3

    Deliver

    Once you approve the scope, we deliver in short iterations and test each one with your real products and orders.

  4. 4

    Launch

    We launch with redirects, tracking, and rollback planned, monitor the first orders closely, and fix what customers find.

  5. 5

    Support

    We monitor integrations and performance, handle platform and carrier changes, and keep improving the results.

Hiring models

Ways to engage our commerce team

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  1. H/001

    Dedicated team

    A dedicated team assigned to your commerce platform, coordinated by a consultant who keeps delivery aligned with your revenue and margin goals.

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    Team extension

    Add senior specialists who already know headless commerce, payments, and ERP integration into your existing digital team, working on your process and tools.

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    Project-based

    We take the project end to end: discovery, delivery, integration, migration, launch, and support, with one project manager as your point of contact.

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Commerce capabilities

Where we add value on commerce work

A storefront is the easy part of commerce. The hard parts are the catalog, the operations behind it, and the integrations that keep every channel honest. These are the areas where our commerce work goes deeper than a theme and a page builder.
  1. Catalog and configurators

    Products sold by area, length, weight, or configuration, with samples, bundles, and compatibility rules, modeled correctly so pricing, inventory, and fulfillment all agree. We get the product data model right first and put the storefront on top of it.
  2. Headless and custom storefronts

    Fast front ends on modern frameworks connected to Shopify or a custom backend, with page performance measured in Core Web Vitals and search rankings protected during migration. Content teams keep their tools, and your technical team keeps control.
  3. Payments and checkout

    Checkout flows built around your rules: deposits, split payments, financing, B2B terms, and tax by jurisdiction, with card data tokenized at the provider so PCI scope stays small.
  4. Omnichannel inventory and orders

    One inventory position across online, stores, warehouses, and marketplaces, with order routing, in-store pickup, ship-from-store, and returns handled in one order pipeline.
  5. ERP and back-office integration

    Orders, customers, products, and stock synchronized with your ERP and accounting with reconciliation jobs that flag mismatches. We implement and extend Odoo where it fits and integrate with what you already run where it does not.
  6. Tracking and attribution

    Server-side event tracking, consent-aware tags, and conversion feeds to ad platforms, so revenue reports show which campaign produced which order rather than which channel claimed it last.

How we work

How a commerce engagement runs

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  1. 1

    Store and catalog discovery

    We review the current store, the app stack, the catalog data, and the manual work behind orders, and we interview merchandising, operations, and marketing. The output is a written architecture, a platform recommendation, an integration inventory, and a milestone-priced delivery plan that is yours whichever team delivers it.
  2. 2

    Data model and integrations first

    We set up the product data model and connect the ERP, payment, and carrier systems before the storefront, because they carry the most risk. You review progress at each milestone against your real catalog in a staging store.
  3. 3

    Migration and launch

    We migrate products, customers, and orders, map redirects to protect search rankings, verify tracking, and rehearse the cutover. Launch happens with rollback ready and the team watching the first orders.
  4. 4

    Operate and grow

    Post-launch we monitor performance and integrations, handle platform and carrier changes, and deliver improvements on a steady cadence driven by conversion data. Your e-commerce manager gets admin tools and your technical team gets the repositories and infrastructure definitions.

Proof

We have delivered production systems for a Quebec flooring retailer scaling online.

SOC 2 Type II / HIPAA / AWS Partner / Clutch 4.9/5

FAQ (012)

E-commerce & Retail questions buyers ask us

001What is PCI DSS scope, and how does a store keep it small?

PCI DSS applies to any business that stores, processes, or transmits cardholder data, and scope covers every system that touches that data or could affect its security. Which self-assessment questionnaire you complete depends on how the payment page is built: a fully hosted or iframe payment form carries far fewer requirements than a page your own code controls, and PCI DSS v4.0 added requirements for managing and monitoring the scripts that run on payment pages. A well-built checkout tokenizes card data at the payment provider so it never reaches your servers, and keeps an inventory of every script allowed on the payment page.

002What is headless commerce, and when does it make sense?

Headless separates the storefront from the commerce engine: the front end is a custom application that talks to the catalog, cart, checkout, and order APIs of a platform such as Shopify or a custom backend. It makes sense when the template limits the experience, when the same catalog feeds several front ends or kiosks, or when page speed is a problem the theme cannot solve. The trade-off is that you now own features the platform gave you for free, such as SEO plumbing and checkout, so a well-built headless store budgets for them and keeps the platform checkout where it can.

003How does ERP sync work for an online store, and where does it break?

Products, prices, and stock usually flow from the ERP to the store, orders and customers flow from the store to the ERP, and fulfillment status flows back. It breaks on identifier mapping between systems, units of measure and variants, partial shipments, refunds and exchanges, tax rounding, and timing gaps where a sale posts before stock does. A well-built integration keeps a mapping table per entity, processes events idempotently, and runs reconciliation jobs that list every order or SKU the two systems disagree on.

004How do marketplace integrations such as Amazon or Walmart work?

Each marketplace has its own listing feed with category-specific attributes, its own inventory and price sync, order import, fulfillment options, returns policy, and fee structure, and each enforces API rate limits and suppresses listings that fail its rules. Stock sold on a marketplace has to come off the web store within minutes or you oversell. A well-built platform abstracts channels behind one inventory position with per-channel buffers and treats a suppressed listing as an alert, not a surprise at month-end.

005What does omnichannel inventory with pickup and ship-from-store require?

Buy online, pick up in store and ship-from-store both depend on store-level inventory being accurate, which means the POS, receiving, transfers, and shrink all post in near real time, with safety stock per location so a single unit is not promised online while it sits in a fitting room. Routing rules then choose the fulfilling store by proximity, stock, and labour, and store staff need a tool to pick, stage, and hand off the order. A well-built system reconciles POS and web inventory continuously and shows customers availability per location rather than a single aggregate number.

006What rules apply to customer data, tracking, and marketing consent for an online store?

Privacy law applies to every account and order: PIPEDA federally and Quebec Law 25 in Canada, which includes rules on consent for tracking technologies that identify or profile a visitor, and state laws such as the California Consumer Privacy Act in the United States. Email and SMS marketing fall under CASL in Canada and CAN-SPAM and TCPA in the United States, and storefront accessibility is governed by rules such as the AODA in Ontario and ADA litigation in the United States, with WCAG as the usual benchmark. Confirm the exact obligations with counsel; a well-built store runs consent-aware tags, server-side events, and an accessible front end so marketing and legal are not at odds.

007How should products sold by measure or by configuration be modeled?

Flooring sold by square foot but shipped by box, cable sold by the metre, and products assembled from compatible components all break a catalog built around simple variants. The model has to hold a base unit for inventory, conversion rules for how the product is priced and packed, compatibility constraints for configurators, and shipping weight derived from the actual packaged quantity. A well-built catalog gets this right before the storefront is designed, because pricing, stock, the ERP sync, and the carrier quote all depend on the same conversions.

008What is a PIM, and does every retailer need one?

A product information management system is the single source for product attributes, media, translations, and channel-specific content, feeding the web store, marketplaces, print, and the POS. It earns its place when there are many SKUs, several languages, or several channels with different attribute requirements, and it is overhead when a single store on one platform could hold the same data. A well-built stack decides which system owns each attribute so the ERP, the PIM, and the storefront never fight over the description.

009How is sales tax handled for online sales across Canada and the United States?

In Canada, GST or HST applies federally and PST or QST applies in several provinces, generally based on where the goods are delivered, with registration obligations by province. In the United States, most states require remote sellers above an economic nexus threshold to collect state and local tax, product taxability varies, and marketplaces often collect on your behalf under marketplace facilitator laws. A well-built checkout calculates tax through a tax engine with address validation and keeps the records your accountant needs for filing; confirm registration obligations with a tax professional.

010How do page performance and Core Web Vitals affect a store?

Core Web Vitals measure loading, interactivity, and visual stability as real users experience them, and Google uses them as a ranking signal while shoppers simply abandon slow pages. The usual culprits on commerce sites are third-party scripts from marketing and review apps, unoptimized product images, and render-blocking theme code. A well-built storefront measures field data per template, loads third-party scripts after the product is interactive, and treats a performance regression as a bug.

011What should a replatforming migration plan cover?

Beyond products, customers, and order history, a migration has to map every old URL to a redirect, preserve category and product content that ranks, carry over gift cards and store credit, and move subscriptions and saved payment methods, which requires the old and new payment providers to cooperate on token migration. Tracking, email flows, and integrations all need re-verification, and the cutover should avoid your peak season. A well-planned launch rehearses the migration on a copy, compares order counts and revenue before and after, and keeps rollback possible for the first days.

012How do returns and fraud prevention work in commerce software?

A returns flow issues an authorization tied to the original order, decides refund to the original tender, exchange, or store credit, and handles restocking so inventory is correct again. Fraud screening combines address and card verification, 3-D Secure where it is required or useful, and risk scoring from the payment provider, balanced against the false declines that turn good customers away. A well-built system keeps the evidence for chargeback disputes and lets operations tune the rules without a developer.

E-commerce & Retail

What would you improve first?

Costs, speed, revenue or hours of manual work. Tell us what matters most and we will show you how we would approach it.

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    We read every request

    Someone who has worked in your sector, not a sales queue.

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    We reply with a first view

    How we would approach it, and a time to talk.

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    Scope under NDA

    We review what you run today and come back with scope, timeline and cost.

NDA available on request