S006 / Industries/ 003 Distribution & Supply Chain

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Distribution & Supply Chain

Move more product with a supply chain you can see end to end.

Webisoft helps distributors modernize inventory, ordering, and logistics: real-time stock across locations, customers who order without a phone call, connected WMS and EDI, and operations and finance working from the same numbers.

A senior, in-house team since 2016. SOC 2 Type II, AWS Partner.

In business since 2016AICPA SOC 2 Type II HIPAA compliantAWS PartnerGreat Place To Work Certified, Sep 2026 to Sep 2027, Canada
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Supply chain

Supply chain transformation

Orders, stock, and fulfillment live in disconnected systems, so you find out about a shortage after it costs you a sale. The ERP says one quantity, the warehouse says another, the customer was promised a third, and someone in customer service is on the phone apologizing. Growth makes the gap wider.

Our work in this sector includes production systems for a North American industrial-supply distributor.

Distribution warehouse aisle
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How

Stock, orders, and fulfillment on one set of numbers

  1. Real-time stock

    Available-to-promise per SKU, per warehouse, per channel, updated as receipts, picks, and transfers post. Promises to customers are made against what is on the shelf, not what the ERP thought last night.

  2. Orders without phone calls

    Customers order, reorder from history, check their contract price, and track shipments from a portal that knows their account terms. Your inside sales reps spend their time on accounts, not on re-keying emailed purchase orders.

  3. Fulfillment you can plan

    Wave picking, packing, carrier selection, and routing run from one system with exceptions surfaced early. A short-shipped line is flagged before the customer opens the box.

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How we modernize distribution

We help distributors and wholesalers modernize the platforms they run on, and we connect them to the ERP, WMS, carriers, and trading partners already in place.

Multi-location, multi-channel, and designed for the reality that your largest customers send EDI and your smallest send email.

  1. 01

    Stock you can promise

    Stock visibility across warehouses and channels, allocation rules, backorder handling, and reorder-point replenishment signals.

  2. 02

    Self-service ordering

    B2B ordering with contract pricing, quick reorder, punchout for procurement systems, order history, invoices, and shipment tracking.

  3. 03

    Fulfillment on time

    Pick and pack, route planning, parcel and LTL carrier integration, proof of delivery, and returns authorization.

  4. 04

    Connected systems

    ERP including Odoo, WMS, EDI with trading partners over VAN or AS2, carrier APIs, supplier catalogs, and marketplaces.

  5. 05

    Margins and service levels in view

    Fill rate, inventory turns, margin per account after rebates, and service levels that operations and finance both trust.

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Services

Our services for distributors

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    Advisory

    A fractional CTO or technical review for distributors whose systems were bought one at a time. We audit the ERP, the WMS, the EDI setup, and the spreadsheets between them, then leave your operations and IT leads with a roadmap they control.

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    Operational platforms

    Custom operational platforms, Odoo implementation and extension, and the integration layer that keeps ERP, WMS, and sales channels in sync.

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    Digital products

    Customer-facing ordering portals and mobile apps for reps and drivers, built on your item master, your contract pricing, and your fulfillment rules.

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    AI and automation

    OCR on supplier invoices and emailed purchase orders, demand forecasting on your own sales history, and assistants that answer stock and order questions for customer service.

Methodology

Our transformation methodology

We run distribution projects on short cycles and prove each release at one warehouse or one customer segment before it goes company-wide. You see it working on your own SKUs before you commit the operation to it. Here is how a typical project runs.

  1. 1

    Connect

    Talk, under NDA, with a team that has already modernized inventory and ordering.

  2. 2

    Estimate

    We map your locations, channels, trading partners, and systems, then give you a scoped estimate of timeline and cost.

  3. 3

    Deliver

    Once you approve the scope, we deliver in short iterations and test each one against your real item master and order flow.

  4. 4

    Launch

    We pilot at one warehouse or with one customer group, fix what operations finds, then roll out across locations.

  5. 5

    Support

    We monitor integrations and EDI flows, handle partner and carrier changes, and keep improving the results.

Hiring models

Ways to engage our supply chain team

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  1. H/001

    Dedicated team

    A dedicated team assigned to your operations platform, coordinated by a consultant who keeps delivery aligned with your service-level and margin goals.

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    Team extension

    Add senior specialists who already know ERP, WMS, and EDI integration into your existing IT team, working on your process and tools.

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    Project-based

    We take the project end to end: discovery, delivery, integration, warehouse rollout, and support, with one project manager as your point of contact.

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Supply chain capabilities

Where we add value on distribution work

Modern distribution is an integration problem first, with a user interface on top. These are the areas where our supply chain work goes deeper than a storefront bolted onto an ERP.
  1. Inventory accuracy across locations

    One available-to-promise calculation across warehouses, in-transit stock, and channel reservations, updated by every receipt, pick, and transfer. Cycle-count and reconciliation workflows catch drift early, and allocation rules decide which location serves which order.
  2. EDI and trading partner integration

    Purchase orders, acknowledgements, advance ship notices, and invoices exchanged with large customers and suppliers in the X12 or EDIFACT formats they mandate, with validation, acknowledgement tracking, and alerts for rejected documents. Onboarding a new partner is configuration, not a project.
  3. ERP and WMS synchronization

    Items, customers, prices, orders, and shipments flow between ERP, WMS, and the customer-facing layer with reconciliation jobs that flag mismatches. We implement and extend Odoo where it fits and integrate with the ERP you already run where it does not.
  4. B2B ordering portals

    Contract pricing per account, quick reorder from history, punchout for customers with procurement systems, credit limits, and order status without a phone call. Built mobile-first for buyers who order from the shop floor.
  5. Logistics and last mile

    Route planning, parcel and LTL rate shopping with label generation, driver apps with proof of delivery, and returns handling, integrated so the customer sees the same status your dispatcher does.
  6. Forecasting and replenishment

    Demand signals from your own order history, seasonality, and supplier lead times feed replenishment suggestions your buyers review. We start with explainable models and add machine learning where it earns its place.

How we work

How a distribution engagement runs

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  1. 1

    Discovery across operations

    We interview purchasing, warehouse supervisors, customer service, inside sales, and finance, and we map every system and every spreadsheet between them. The output is a written architecture, an integration inventory with trading partner and vendor status, and a milestone-priced delivery plan you own whether or not we deliver it.
  2. 2

    Connect the systems first

    We connect the ERP, WMS, and EDI flows before anything else, because they carry the most risk. Each flow gets monitoring and reconciliation. You review progress at each milestone against your real item master in a staging environment.
  3. 3

    Pilot, then rollout

    We launch with one warehouse or one customer group with teams trained and a support channel open. What operations finds in the first weeks shapes the next release. Then we roll out across locations and partners on a schedule you control.
  4. 4

    Operate and extend

    Post-launch we monitor flows, absorb partner guide and carrier API changes, and deliver improvements on a steady cadence. Your IT team holds the repositories, the infrastructure definitions, and the admin tools, and we remain your delivery partner for as long as you want one.

Proof

We have delivered production systems for a North American industrial-supply distributor.

SOC 2 Type II / HIPAA / AWS Partner / Clutch 4.9/5

FAQ (012)

Distribution & Supply Chain questions buyers ask us

001What is EDI, and which documents do trading partners usually require?

Electronic data interchange is the exchange of structured business documents between systems in a format both sides agree on; in North America that is usually ANSI X12 transaction sets such as the 850 purchase order, 855 acknowledgement, 856 advance ship notice, 810 invoice, and 846 inventory advice, with EDIFACT more common internationally. Documents travel through a value-added network or a direct AS2 connection, and large customers publish compliance guides and may charge back for late or incorrect documents. A well-built integration validates every document against the partner guide, tracks functional acknowledgements, and alerts the same day when a document is rejected.

002What is the difference between a WMS and an ERP, and which one holds the inventory truth?

The ERP holds financial inventory, purchasing, sales orders, and the general ledger; the warehouse management system holds physical inventory by bin and lot, directed putaway, waves, picks, and cycle counts. Both carry quantities, at different levels of detail and at different moments, which is why they disagree. A well-built architecture makes the WMS the record for physical on-hand and the ERP the record for value and orders, and reconciles the two on a schedule with every variance explained.

003What is available-to-promise, and why is it hard across multiple locations?

Available-to-promise is the quantity a customer can be promised for a date: on-hand minus allocations to open orders, plus scheduled receipts inside the horizon. Across several warehouses it also has to account for in-transit transfers, drop-ship suppliers, channel reservations, and safety stock per location. A well-built system computes one ATP figure from the same inputs for the portal, the reps, EDI, and the marketplaces, so no channel promises stock another channel already sold.

004What is punchout, and when do customers ask for it?

Punchout lets a buyer working inside a procurement system such as Ariba or Coupa open your catalog from within that system, build a cart at their contract prices, and return it as a requisition, with the purchase order then arriving by cXML or EDI once approved. Large accounts with formal procurement ask for it because it keeps their approval workflow intact, and some prefer a hosted catalog instead. A well-built portal supports punchout sessions and hosted catalogs on the same pricing engine as the regular storefront.

005How does lot and serial traceability work, and who needs it?

Lot numbers are captured at receipt and carried through putaway, picks, shipments, and returns so a recall query can list every customer that received an affected lot, and serial numbers do the same for individual units. Expectations depend on the product: food distributors face traceability rules such as the FDA food traceability rule under FSMA in the United States and the Safe Food for Canadians Regulations in Canada, pharmaceutical distribution has serialization rules such as the DSCSA in the United States, and medical devices carry unique device identifiers. A well-built system enforces lot capture at receiving and allocation time rather than discovering gaps at audit time.

006How should contract pricing and vendor rebates be modeled?

Distributor pricing is layered: list price, customer-specific contracts, quantity breaks, promotions, and cost-plus rules, plus manufacturer rebates and special pricing agreements that reimburse you after the sale and determine the real margin on a line. Spreadsheets handle this until the first disputed invoice or missed rebate claim. A well-built pricing engine resolves the effective price per line with effective dates and an audit trail, and tracks rebate claims against the sales that earned them.

007How do carriers integrate, and what is rate shopping?

Parcel and LTL carriers expose APIs for rate quotes, labels, pickups, tracking, and proof of delivery, and LTL quotes depend on freight class, dimensions, and accessorials. Rate shopping compares every eligible carrier and service level for a shipment and picks by cost, transit time, or customer rule. A well-built shipping layer does this inside the order flow and feeds tracking back to the portal and the EDI ship notice automatically.

008What is demand forecasting in distribution, and when does it need machine learning?

Most distributors start with reorder points, min and max levels, and lead-time demand per SKU and location, adjusted for seasonality and supplier reliability. Machine learning earns its place when there are many SKUs with intermittent demand and enough clean history to learn from, which is rarer than vendors suggest. A well-built replenishment tool produces explainable suggestions that buyers review and can override, and records the outcome so the model can be judged.

009What is an item master, and why does data quality block projects?

The item master is the record for every SKU: description, units of measure and pack conversions, supplier part numbers, GTIN or UPC, weights and dimensions, hazardous flags, and tax category. Missing weights break carrier rates, wrong unit conversions break EDI and portal orders, and duplicate SKUs break stock accuracy. A well-built project starts with an item-master audit and cleanup, because every integration downstream depends on it.

010How do returns and credits work in distribution software?

A return starts with an authorization tied to the original order line, then inspection decides restock, scrap, or return-to-vendor, and the ERP issues a credit memo against the invoice. Lot-tracked and dated products add quarantine and expiry rules, and vendor returns need their own claim tracking. A well-built system lets the customer request the RMA from the portal and keeps the credit, the stock movement, and the vendor claim linked.

011When does it make sense to replace the ERP, and where does Odoo fit?

Replacement makes sense when the ERP has no usable API, cannot handle multiple warehouses or units of measure, or is reaching end of support, and not when the pain is really in the gaps between systems. Odoo covers purchasing, inventory, sales, and accounting with modules that can be extended, which suits mid-sized distributors that want one platform. A well-planned migration cuts over the item master, open orders, and ledger balances in stages and keeps the WMS and EDI connectors running throughout.

012How do drop-ship and vendor-managed inventory change the order flow?

In drop-ship, a line is routed to the supplier, the supplier ships directly to the customer, and the ship notice, tracking, and supplier invoice flow back for reconciliation against the customer invoice. In vendor-managed inventory, you monitor stock at the customer site, often through an EDI inventory advice, replenish automatically, and bill on consumption or on delivery depending on the agreement. A well-built platform treats both as fulfillment paths inside one order pipeline rather than separate processes.

Distribution & Supply Chain

What would you improve first?

Costs, speed, revenue or hours of manual work. Tell us what matters most and we will show you how we would approach it.

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    We read every request

    Someone who has worked in your sector, not a sales queue.

  2. 002

    We reply with a first view

    How we would approach it, and a time to talk.

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    Scope under NDA

    We review what you run today and come back with scope, timeline and cost.

NDA available on request