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Internet is changing, so is its consumption. Unleash the power of cloud computing and serve your software application over it.
SaaS stands for Software as a Service, it is a software distribution model that is hosted and operates on the cloud using a third-party host provider.
Being a cloud-hosted software application, it is highly scalable (and by ‘highly’ I mean it can be scalable to virtually infinite users). Most of the SaaS applications are served on the subscription model that opens up a whole new channel of software monetization which was hard to leverage earlier.
It allows users to access their centrally saved data across the devices. A SaaS application is not only highly scalable but is highly versatile as well. For example, look no further than your everyday used software, Dropbox; it’s available on your PC, smartphone, tablet - all in sync at the same time. We are surrounded by SaaS products on the internet. Do you remember when was the last time you downloaded and installed a ‘.exe’ software?
There are several other reasons for moving to a cloud-based software serving system.
The technology used under the hood of a SaaS-based application should be chosen wisely. If your favourite app or prospecting competitor in the market is using the stack of Nginx, MySQL and Python. It doesn’t necessarily mean you should only go with that stack.
"We are glad to have them (Webisoft) as our development partners at PING CRM. They know their stuff inside out when it comes to developing a well-connected SaaS app."
~ Pascal Goovaerts
Digital Director @ Proprio Direct
We love to keep things transparent. From the very beginning, our SaaS consultants talk and walk you through the planned lifecycle of your project. You will have complete knowledge of the phases right from the strategy and documentation to prototyping and development.
You need developers who not only talk code, but also understand CRO (Conversion Rate Optimization), user experience, and other key growth metrics. We know how important are these metrics for any SaaS business, and we do regard them in our development process.
If the application is unable to keep the user on the platform the retention rate will definitely go down. There are several things that can affect retention, like bad user experience, high load times caused by bloated code used in development.
Nobody likes losing customers, neither do we. Before starting on developing the product. First, our business analyst will brainstorm with you or your business strategist and analyze if there are any loopholes in the product ideation that could affect the churn rate later.
Nurturing refers to fostering the relationship with the user at every stage of the platform in use. Whether it is the first landing experience, through the signup flow, free trial offer period, while taking them through a referral loop, or on the paid subscription opt-in page. The nurturing should flow throughout the platform.
Adding an inbuilt referral management system into a SaaS isn’t everyone’s cup of tea. Referral system opens a whole new channel of inbound marketing for SaaS businesses that are driven by real customers who acts like a brand ambassador for the product. Dropbox, Airbnb, and now Robinhood (which brought more than 1 million users with referrals alone even before the launch) are all great examples of top-notch referral system integration.
Customer acquisition is not only the responsibility of marketers but the product should also be made in a flow that converts the user into a customer as they start using it. After all, you can't ask your marketers to sell rotten tomatoes.
Our excited clients ask a lot of questions (that we love to answer), here are some of the frequent ones.
Right from the beginning of strategy phase we make sure that the app should be designed in a way to work seamlessly with other apps in the market or with the in-house legacy app of the company. To make the app connected with other apps, we do work on API integrations.
Rapid Prototyping - They should be able to provide the MVP with rapid prototyping so that you can pitch out to your angel investors, collect feedback from beta users, and test the app to get a glimpse of how your developed SaaS product will work like.
Understand Startups - They should understand the hustle of startup founders and have the privilege of working with some of the wisest ones. They should have experience working from ideation to development to maintenance and support.
Near-Shore Outsourcing - With a near-shore service provider you don’t need to worry about quality control, communication issues, rapid prototyping and strong NDA assurance of your SaaS development. Which you can’t get with those overseas companies like from south-Asia. We’ve already covered a complete article on why you should choose near-shore outsourcing and not overseas.
SaaS offers services as per the user's needs and only charges them for the services used by them. No user wants to pay hundreds and thousands of dollars upfront for new software.
This is where the SaaS model comes to the rescue. As I’ve already mentioned before that the SaaS model is highly scalable, you can charge the users based on the services used by them. Having 20 users with a $50/month subscription is way better than a frustrated one-off $1000 user.
SaaS is secure! This is 2021 and no digital entrepreneur is advocating building a SaaP (Software as a Product) application. Why? Because they all are well aware of the power of the SaaS model. Since your SaaS application is hosted and served from your cloud servers, you control it! Gone are the days when entrepreneurs lose their sleep because of their software piracy.
You can limit the users to any functionalities you want. They will not have the access to your technology used. They might or might not need to download a SaaS application on their devices. Since the software is served through your third-party cloud storage, it's typically not platform-oriented, so it is not necessary to install an application on a device. Just log in and the users are good to go anywhere virtually on any supported device.
SaaS products are set to grow exponentially. Think about the user base of Buffer, Evernote, Airbnb and to name a few. All these services are served on a cloud-based SaaS model.
As per a survey, by 2021, 73% of organizations will be using all or mostly SaaS solutions.