- 1
Scope Week
Every software development MVP we take on starts with one intensive week: we map the riskiest assumptions in your product, define the single user journey that tests them, and cut everything else. Output is a feature list with reasons, wireframes of the core flow, a stack decision, and a fixed estimate with a delivery date. If we think the idea can be tested without custom software at all, we say so before you spend.
- 2
Build in Weekly Slices
Development runs in one week cycles, each ending with a deployed, clickable increment on a staging URL you can share. You see progress as working software, not status reports, and you can redirect scope at each cycle boundary. The core journey is walkable end to end by roughly the midpoint, with polish and edge cases following.
- 3
Launch to Real Users
We ship to production early, often to a waitlist or a hand picked pilot group, with analytics, error tracking, and a feedback channel in place. The last weeks before public launch are driven by what pilot users actually do, not by the original spec. Launch includes the unglamorous checklist: domains, email deliverability, backups, and legal pages.
- 4
Read the Data, Decide
Two to four weeks after launch we sit down with you and the numbers: activation, retention, funnel drop offs, and qualitative feedback. The output is a recommendation to double down, pivot a specific part, or stop, with a costed backlog for the next phase. If you continue, the same team carries on. If you hire in house, we hand over a codebase and docs built for that from the start.