Case studies/ 003 Media and out-of-home

003 / 007

A national out-of-home advertising network

One system for every billboard campaign, every team and every permission.

A central platform for out-of-home advertising operations, with complex admin workflows and fine-grained access control.

Client
A national out-of-home advertising network
Sector
Media and out-of-home
Engagement
Process analysis, design and build
Status
Full build

01 / The challenge

Selling and running out-of-home campaigns means many teams touching the same work. The admin workflows were complex, and each person needed to see and change only what their role allowed.

02 / What we built

  1. B001

    Process analysis

    We mapped the business processes in depth and digitized the critical workflows.

  2. B002

    UX and UI design

    An interface designed around how the operations teams actually work.

  3. B003

    Backend

    The platform core that coordinates many users on the same campaigns.

  4. B004

    Role-based access

    Granular permissions that protect the integrity and security of every operation.

03 / The result

One central system for advertising operations, with each user limited to what their role allows.

Contact

Facing something similar? Let's talk.

Costs, speed, revenue or hours of manual work. Tell us what matters most and we will show you how we would approach it.

  1. 001

    We read every request

    Someone who has worked in your sector, not a sales queue.

  2. 002

    We reply with a first view

    How we would approach it, and a time to talk.

  3. 003

    Scope under NDA

    We review what you run today and come back with scope, timeline and cost.

NDA available on request