What is CRM
CRM stands for Customer Relationship Management and is used in tracking the behavior, attitude, and buying traits of your customers.
Custom CRM is a software designed specifically to complement an organizational marketing/sales channel needs. The CRM is responsible for analyzing the customers (leads) experience and tell us how they are flowing into the buyer's journey through your organization's marketing and sales channel.
CRM plays a major role in businesses overall growth as it connects the marketing, sales, service, and support channels of the company. It connects every employee of the organization through a single streamlined channel to nurture the lead no matter at what stage the potential customer is.
Customized CRM development is developed keeping in mind the specific purpose and requirements of the organization. This is the main difference that keeps the customized CRM apart from an off-the-shelf packaged CRMs.
Suppose you want to integrate mobile functionality right into the development of your company's CRM so that your team can access the CRM right from their mobile devices. Assign tasks while they are on the go, get notification of the customer activity or interaction.
The possibilities are endless with the customized CRM software development.
Why you need customized CRM
Customer data is gold for any organization but what more important is to use that data in the meaningful way that drives results.
The marketing, sales, and support teams can't read and implement the same data in a CSV file. The CRM translate the required data into another format designed specifically for the particular team in the organization.
A customized CRM makes it a breeze to convert the customer fetched data into a detailed and sophisticated display environment.
It also prioritizes the tasks and interaction with the customers based on their collected data. And make it simpler to communicate with the right customer at the right time.
Customer sorting based on the value proposition can also be done and leveraged right inside the CRM.
Moreover, the CRM gives you data insights so that every member of your team can see when and what communication was made with a particular client last time.
Can set up notifications for the time when you want to follow up with them again. So they never forget about you and your company.
"Putting the customer at the heart of your business strategy is the key to success. CRM allows you to do just that." - Christopher Ratcliff (Deputy Editor of Econsultancy)
- Tailor-made to the business needs and logics. Customizable with the growth of business and customer database.
- Platform independent compatibility; can be accessed on any device and anywhere.
- Secure environment for inter organization communication.
- Personalized and user-friendly interface for employees compatibility.