What is CRM
CRM stands for Customer Relationship Management and is used in tracking the behavior, attitude, and buying traits of your customers.
Custom CRM is a software designed specifically to complement an organizational marketing/sales channel needs. The CRM is responsible for analyzing the customers (leads) experience and tell us how they are flowing into the buyer's journey through your organization's marketing and sales channel.
CRM plays a major role in businesses overall growth as it connects the marketing, sales, service, and support channels of the company. It connects every employee of the organization through a single streamlined channel to nurture the lead no matter at what stage the potential customer is.
Customized CRM development is developed keeping in mind the specific purpose and requirements of the organization. This is the main difference that keeps the customized CRM apart from an off-the-shelf packaged CRMs.
Suppose you want to integrate mobile functionality right into the development of your company's CRM so that your team can access the CRM right from their mobile devices. Assign tasks while they are on the go, get notification of the customer activity or interaction.
The possibilities are endless with the customized CRM software development.
Why You Need a Bespoke Customized CRM
Customer data is gold for any organization but what more important is to use that data in the meaningful way that drives results.
The marketing, sales, and support teams can't read and implement the same data in a CSV file. The CRM translate the required data into another format designed specifically for the particular team in the organization.
A customized CRM makes it a breeze to convert the customer fetched data into a detailed and sophisticated display environment.
It also prioritizes the tasks and interaction with the customers based on their collected data. And make it simpler to communicate with the right customer at the right time.
Customer sorting based on the value proposition can also be done and leveraged right inside the CRM.
Moreover, the CRM gives you data insights so that every member of your team can see when and what communication was made with a particular client last time.
Can set up notifications for the time when you want to follow up with them again. So they never forget about you and your company.
"Putting the customer at the heart of your business strategy is the key to success. CRM allows you to do just that." - Christopher Ratcliff (Deputy Editor of Econsultancy)
- Tailor-made to the business needs and logic.
- Customizable with the growth of business and customer database.
- Platform independent compatibility; can be accessed from any device and anywhere.
- Secure environment for inter organization communication.
- Personalized and user-friendly interface for employees compatibility.
How to Identify the Need and Vet Out the Best Developers for Your CRM
1) Define your goal -
This is the most important aspect to consider when you are looking out for a CRM solution.
Evaluate your needs and what exactly you want to achieve with the CRM.
2) Check your pain points -
Have a look at your approach towards customer relations and see what problems your team is facing. No matter how small or big the problem is, consider it! Generally, the team can't guess where they are leaking out customers the most.
3) Find shorter solution -
Consider, if there is an alternate and shorter solution is available to the problem.
4) Do a vigorous lookup on your developers -
See if the CRM development company understands your business approach. Have they worked on the similar domain before?
5) Observe if they are a good fit -
Take inputs from the development agency as well and evaluate their knowledge of the project.
6) See their working methodology -
See if your development partner works on the agile methodology to iterate and correct things on the way to the end product.
So is Custom CRM Solution for You?
It is needless to say that a custom solution almost always works better over the packaged products. Since it is designed and developed to your organization's specific needs, it is easier to learn and implement the custom CRM throughout the company's internals without any complexities.
Whereas on the other side, a packaged out of the box CRM could not be a universal solution to every organization considering the factors like size, industry, and their needs.
The custom CRM solution is usually the costlier choice at first over a prepackaged CRM. But the customized choice ends up being less expensive in the long run. Because of its flexibility and ease of modifications to adapt the company's' workflow with the growth.
Many companies find it hard to decide when it comes to choosing the best fit for their particular needs. In the end, it is you who needs to decide the best solution for your company keeping in mind the specific needs. A customized bespoke CRM solution or an off-the-shelf packaged CRM.
Final Words... Why Choose Webisoft for Your Custom CRM Development?
Webisoft is one of the leading CRM dev company in Canada based in downtown Montreal, QC.
We are a team of senior developers (all in-house because we do not believe in outsourcing fuzzy work from overseas). Combining our technology & development with clients' ideas to make revolutionary products from years.